About Us

We Are Dedicated To Simplifying Your Finances

At Pink Palms, our mission is simple: to bring Clarity, Confidence, and Consistent Cashflow to every business we serve. We’re a team of passionate professionals who believe that empowered business owners change the world—and we’re here to make sure you have the financial clarity and support to do just that.

Based in Texas and serving clients nationwide, we combine passion, professionalism, and personalized strategy to deliver the best virtual bookkeeping experience possible

Financial success doesn’t just drop in your lap—it’s built with purpose, planning, and a whole lot of ‘get it done.’

At Pink Palms, we turn chaos into clarity and spreadsheets into strategy. You’ve got big goals, and we’re here to make sure your numbers aren’t getting in the way.

No more guessing, no more mess—we’ve got your back, and your books.

Our Commitment to You


At Pink Palms Bookkeeping, we’re not just here to crunch numbers—we’re here to help you grow. Behind the scenes, we’re working hard to keep your business financially strong, organized, and always a step ahead.

We believe in proactive planning, not last-minute scrambling. Whether it’s staying compliant, managing cash flow, or mapping out your next move, we’re with you every step of the way.

When you partner with us, you’re not just hiring a bookkeeper—you’re gaining a teammate who genuinely cares about your business, your goals, and your peace of mind.

Hi, I’m Carrie Janssen
FOUNDER AND CEO

With years of experience supporting small business owners—especially in the wellness and service industries—I founded Pink Palms to help entrepreneurs get clear on their finances and confident in their growth.

Based in Texas and serving clients nationwide, I’ve worked with everyone from med spas to massage therapists, to nurse practitioners—helping them simplify their books, boost cashflow, and stay on top of compliance.

My passion? Turning financial chaos into clarity. I’m here to break down the complex stuff and give you the support you need to run a profitable, purpose-driven business—without the overwhelm.

Why Choose Pink Palms?


We get it—running a business isn’t for the faint of heart. At Pink Palms Bookkeeping, we’ve been in the trenches too, which is exactly why we’re passionate about helping you take control of your finances without the stress.

We go beyond basic bookkeeping. With real-world experience in finance, compliance, and strategy, we help you build a business that’s not just balanced—but thriving.

From wellness clinics to creative entrepreneurs, we’ve helped businesses boost revenue, stay compliant, and plan for real growth. With proven systems, happy clients, and years of experience behind us, we’re confident we can help you hit your financial goals—and glow while doing it.

Are Your Ready For Clarity & Consistent Cashflow?

Let’s take your business from confusion to confidence. With our consulting, tax, and accounting services, you’ll gain the financial clarity you need to grow with ease.